2023

Chamberí

  • Sandra Dress

  • Rosetta Dress

  • Candela Dress

  • Gigi Dress

  • Raimunda Dress

  • Antonia Dress

  • Felina Suit

About the collection

Chamberí embodies freshness, tradition, and vibrancy. It boasts the city’s most authentic buildings and embraces everything from the most traditional tavern to the trendiest café. Chamberí is fashion, it’s fun, it’s Madrid in its purest essence.

And for designer Alejandra Oria, it’s also her origin. “I was born and raised in this neighborhood, where I now have my bridal atelier, and with this campaign, I want to pay homage to it,” she explains.

Comprising nine different looks, this collection is the boldest of the brand to date; the most daring in its silhouettes, fabrics, and colors; and also the most groundbreaking in image: because, ultimately, it feels like home. A space of confidence in her proposal that allows her to take her creations to the next level.

Highlights include the details of black bows and 3D texture of a dress that leaves the shoulders bare; the tweed of a structured top with jewel details; the unexpected openings of a silk satin dress that plays with light; or the striking pink of a long dress with a detachable capelet, ready to meet the primary need of women who come to her studio: not to be a bride like the others.

The streets of Madrid’s Chamberí neighborhood serve as the backdrop for the images of the brand’s most fun collection, as well as the local shops that the designer visits daily, drawing inspiration from its people and customs. “This time I’ve been able to create from the feeling of absolute freedom. I would even say that I designed it for my own enjoyment.”